iCycle in Harborne is encouraging us to get on our bikes and get the beach body we’ve always dreamed of. On Saturday 26th June, between [insert times???], the High Street based cycle store is holding a special summer event. So if you’re a bike enthusiast or maybe you’re looking for inspiration to get on the saddle, why not join the team, try out a few bikes and ask as many questions as you like over a free drink and a bite to eat. Depending on how much you spend on your new spokes, you could also be eligible for up to one year’s free gym membership.
As well as the wide range of mountain, road and racing bikes you’d expect in a cycle shop, there are a few more unusual makes and models on offer at iCycle. For example the sought after Brompton fold up bikes that have become the must-have accessory for the city commuter. Or maybe you’d like to test drive the high-tech GoCycle. As the first Birmingham dealer of this award-winning electric bike, it is one example of iCycle’s commitment to making cycling accessible to all, regardless of physical strength, agility and disability.
Shaun Jones, manager of iCycle explains:
“Whether you’re doing your bit to save the environment, looking to take advantage of Birmingham’s improved cycle routes (for example the Harborne Walkway) or making the most of a company or government voucher scheme, there are lots of incentives to cycle. For those who want to use a bike to exercise but may need a helping hand to get up the hills, the GoCycles are a great solution. They’re not a lazy option; you have to pedal to activate the power. But when you reach a hill, you can press a button and it will give you that extra push you need to get to the top.”
As one of the social enterprises run by QAC (Queen Alexandra College), iCycle is a bit different to your average cycle shop. And not just because of the extensive range of models, servicing and maintenance options that have helped build its loyal customer base. As a not-for-profit venture, any proceeds made from sales go straight back to the college and into improving the lives of the blind and visually impaired community it supports.
To find out more drop into the event at iCycle on the corner of Harborne High Street and Ravenhurst Road on Saturday 26th June. And the fun won’t end when the pastries run out at the shop. After test driving the bikes and mingling with the cycle team, everyone is invited to join the QAC students and staff back at the college grounds on Court Oak Road for an ice cream, a jump on the bouncy castle, a browse around the stalls and lots more family fun at their annual summer fete.
For more information on iCycle and the range of models on offer visit www.iCycle.biz.
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Notes to Editors
Contacts
For more information, to arrange interviews and all other press enquiries please contact:
Laura Johnson
laura@laurajanejohnson.co.uk
07803 926239
Extra Information
QAC is a national charity providing learning opportunities for people with visual impairment and/or other disabilities. Their mission is to provide the training, skills, facilities and information to enable their students to realise their potential and build the confidence they need to live and work independently.
iCycle is one of five social enterprises run to generate income for QAC. The others include a gym, Braille transcription services, sign making and mobility and accessibility consultancy. As well as contributing vital funds, each enterprise has a much larger role in college life. From providing work experience placements to long-term work opportunities, each business is part of the college’s mission to provide the vision impaired community with the opportunity to lead independent lives. For example, Mike Willis, one of the mechanics at iCycle is blind and an ex-QAC student.
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